I know you want to make an impact on the lives of your clients. And in order to work with them, your site visitors & readers need to 'click' or 'call' — on a practical level, you need to communicate with them so they can do just that! But creating marketing materials or a website without any thought or preplanning is inefficient and ineffective!
A few moments of pause for the 4 C's (as I like to call them) will help you create compelling communication that supports your business.
Have you ever heard that in order to sell your services, you need your potential client to feel like they know you, they like you, and they trust you?
And it’s one (well, three) of the big reasons why great design is important. If the design is weak, it gives a subconscious (or conscious in some cases) vibe about the dependability and integrity of you/your brand. Impactful design helps to give subconscious trust.
Here are a couple of ways to help your potential client get to know, like & trust you through design (there are more, but I don't want this to be overwhelming!):
It’s water lily season here and I’m loving them — obviously, the pink ones are my favorite. I recently learned that they’re similar, but not the same as lotuses. Every time I stare at, and attempt to photograph the water lilies, I think of this phrase…
Popping in with a quick note, as I head into family vacation mode, to tell you about a new functionality within Squarespace. (Some of my clients have asked about it, and I realized I should share this info with everyone!)
I experienced something new & unexpected recently. I had recorded an episode for Amy Demone's new pod ("Virtually Free") a few months ago... long enough ago that I honestly didn't really remember what I'd said.
I thought it would be fun (and hopefully helpful) to share an aspect from behind-the-scenes of the design process. Especially if you’re thinking about getting a new logo — either DIY’ing it, or hiring a designer, there’s something unexpected to consider.
A few weeks ago I met a client at a beautiful place where she teaches meditation & yoga. The following week I came back to take (an amazing) class again, and I topped off the yoga-sundae with a figurative cherry — walking their gorgeous grass labyrinth. And during that walk I had a big thought inspired this email...
In the northeast it’s freaking nasty outside, and I know there’s very snowy weather in the midwest. It’s discouraging. The cold makes it reeeeally hard to get out of bed at a reasonable hour. Most of us are saying “where the F is spring!?”(Bravo, if you’re not, but there’s still some good stuff in this note for you.)
Has your vacation ever inspired you to examine your business? Mine has. This weekend, my love & I stayed in a tiny house in New Hampshire. We’re slightly obsessed with tiny houses, and Getaway has a batch of them on many acres of woods — it’s a cross between a tiny house hotel & airbnb.
You know those weeks where you have so much going on in your personal life AND you're also feeling super inspired and ready to share all of your services with the world, and together your mind just spins and spins!? Yeah, that's me this week.
Happy Winter Solstice! In the northern hemisphere we have the shortest day, which means that starting tomorrow, we'll start getting a little bit more sunlight. Today is the pause before the light returns. Like the space between the inhale & exhale. And we can use that as inspiration in our biz (and life).