THE 4 C'S FOR IMPACTFUL COMMUNICATION (TO HELP YOU GROW YOUR BUSINESS)

I know you want to make an impact on the lives of your clients. And in order to work with them, your site visitors & readers need to 'click' or 'call' — on a practical level, you need to communicate with them so they can do just that! But creating marketing materials or a website without any thought or preplanning is inefficient and ineffective!

A few moments of pause for the 4 C's (as I like to call them) will help you create compelling communication that supports your business. 

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HOW GREAT DESIGN HELPS THE SUCCESS OF YOUR BUSINESS

Have you ever heard that in order to sell your services, you need your potential client to feel like they know you, they like you, and they trust you? 

And it’s one (well, three) of the big reasons why great design is important. If the design is weak, it gives a subconscious (or conscious in some cases) vibe about the dependability and integrity of you/your brand. Impactful design helps to give subconscious trust.

Here are a couple of ways to help your potential client get to know, like & trust you through design (there are more, but I don't want this to be overwhelming!):

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YOUR OPRAH MOMENT

A few weeks ago I met a client at a beautiful place where she teaches meditation & yoga. The following week I came back to take (an amazing) class again, and I topped off the yoga-sundae with a figurative cherry — walking their gorgeous grass labyrinth. And during that walk I had a big thought inspired this email...

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NAVIGATING THE SEASONS OF YOUR BUSINESS

In the northeast it’s freaking nasty outside, and I know there’s very snowy weather in the midwest. It’s discouraging. The cold makes it reeeeally hard to get out of bed at a reasonable hour. Most of us are saying “where the F is spring!?” (Bravo, if you’re not, but there’s still some good stuff in this note for you.)

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