GROW YOUR BUSINESS IN DECEMBER WITHOUT GETTING DEPLETED

How are you feeling? Thrilled for the holidays or stressed from trying to do it all? December is here, and it’s a month that can be extreme. So much joy. And so much pressure. But it doesn’t have to be that way.

What if this year you were more realistic so you didn't end up depleted by NYE?

I bet you've got your hands on your hips and you're asking me, just how the heck do I expect you to do that?  

First, I’m going to remind you that you are a grown up with your own business! You get to choose how to spend your time. Whose demands are you trying to live up to? Don't make it harder on yourself.

Next up, a few ways to manage your time + energy in December...

★ BUSINESS:

  1. Make a list of the things that you have to do this month to keep your business going. Prioritize it.

  2. Make a separate list of the things you’d do for your business if you had all the time in the world.

  3. Depending on how long list #1 is, add one or two items from list #2 that you’d really enjoy doing OR you know will set you up for a strong January.

Pleeeease don’t add “run a promotion/discount” to your list unless you really want to do this, and it feels right for your business at this time. Just because other people are doing it, doesn’t mean you need to!

Put the final list somewhere you can see daily — I usually stick it on my laptop. It will keep you focused on the essentials and prevent you from getting distracted (and feeling guilty) from all of the ideas and offers that pop up.

★ PERSONAL:

  1. Identify the activities that are non-negotiables for you — ie. without them, December is simply unacceptable. Maybe it's homemade hot chocolate, making latkes, or watching Elf. If you’ve got family in the house, get their input so everyone’s on the same page. Post this list to your fridge and/or schedule them on your calendar so they're not forgotten or accidentally left out!

  2. Reevaluate everything else. The commitments, events, gifts, parties, etc. There are many things you may feel obligated to do out of guilt or because it's someone else’s tradition. Instead of being on holiday-auto-pilot, think about whether you actually want to do them, and if you really have to do them. And then act accordingly. This means you'll say "no" to some things, and it's okay! You deserve to enjoy the holiday season, not just trudge through it.  

Pep talk to grow your business without 

★ THE OVERLAP: 
Right now, before the month gets away from you, designate a few mornings, afternoons and/or evenings on your calendar for non-negotiable "regroup" time. Give yourself the gift of at least an hour every week with nowhere to be and not entertaining guests. Block off that time so that you have space to (figuratively) breathe. Yes, like wine! Without it, you have no flexibility for the unexpected's — both good and bad — in all areas of your life.

Your friends, family and kid's teachers will still like you even if you don't make it to every single event or if your house isn't decorated from roof to basement. Deep in your heart you (hopefully) know this. And your clients aren’t going to hate you if you don’t post to Instagram every single day. They’re super busy right now too — it’s not just you.

You don’t have to do #allthethings. Saying no to the things you don't want or need to do gives you room to say yes to more of the things that bring you joy.

And isn't that what this season is all about!?