THE 4 C'S FOR IMPACTFUL COMMUNICATION (TO HELP YOU GROW YOUR BUSINESS)
HOW FINDING YOUR "SPECIAL SAUCE" IMPROVES YOUR CONFIDENCE (& YOUR BUSINESS!)
I know you want to make an impact on the lives of your clients. And in order to work with them, your site visitors & readers need to 'click' or 'call' — on a practical level, you need to communicate with them so they can do just that! But creating marketing materials or a website without any thought or preplanning is inefficient and ineffective!
A few moments of pause for the 4 C's (as I like to call them) will help you create compelling communication that supports your business.
HOW GREAT DESIGN HELPS THE SUCCESS OF YOUR BUSINESS
"Liking yourself a rebellious act" – Caroline Caldwell
That's easier said than done sometimes, right? But oh-so important. And I've found that running my own business has helped with this, actually. (And I'm sure it can help you, too!)
THE IMPACT OF DO-GOOD, FEEL-GOOD BUSINESSES
Have you ever heard that in order to sell your services, you need your potential client to feel like they know you, they like you, and they trust you?
And it’s one (well, three) of the big reasons why great design is important. If the design is weak, it gives a subconscious (or conscious in some cases) vibe about the dependability and integrity of you/your brand. Impactful design helps to give subconscious trust.
Here are a couple of ways to help your potential client get to know, like & trust you through design (there are more, but I don't want this to be overwhelming!):
You’ve been around here long enough to know that I’m a web & brand designer for do-good, feel-good businesses™… but have you ever wondered what I really mean when I say that?
Have you wondered whether your business qualifies under that umbrella? To me, “do-good, feel-good” is about the impact you’re trying to make.